Maximize Your Reach, Optimize Your ROI.
Expert Marketing Tailored to You.
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ABOUT
My name is Donatella Casale
I'm a
Freelance
Brand Consultant
Digital Marketing Consultant
I help B2B SaaS and cybertech companies cut through the noise with clear positioning, smart digital strategies, and high-impact campaigns that drive visibility, engagement, and revenue.
With a data-driven, results-focused approach, I turn insights into action, building brands that attract, convert, and grow.
What I Do Best:
✔ Positioning that makes you the go-to choice.
✔ Marketing strategies that blend creativity with performance.
✔ Campaigns engineered for engagement and conversions.
Industries I work with:
✔ B2B SaaS & Tech
✔ AI & Emerging Technologies
✔ Cybersecurity, Drones & Robotics
✔ E-commerce & Retail
✔ Finance & FinTech
✔ Education & EdTech
✔ Professional Services
✔ Sustainability & Green Tech
✔ Consumer Brands
With a PhD, a PostDoc, and over 13 years of extensive experience, I bring a unique blend of research, market insights, and strategic marketing expertise to every project.
I don’t just create campaigns, I align them with data, audience psychology, and business goals to drive real impact.
Marketing should be clear, strategic, and built for impact, that’s exactly what I deliver.
If you’re looking for a consultant who combines deep expertise with effective execution, let’s talk.
Connect with me
SERVICES
B2B Digital Marketing & Lead Generation
Tailored strategies to generate high-quality leads and align marketing with sales.
SEO Strategy & Content Optimization
Boost visibility with strategic SEO: optimized content, link-building, and data-driven insights.
PPC & Performance Advertising
Targeted Google and LinkedIn Ads & Social campaigns for measurable results and maximum ROI.
Content Creation & Copywriting
Engaging website copy, blog posts, emails, and social content that capture attention and convert.
Data-Driven Marketing & Analytics
Advanced analytics to refine strategies and maximize marketing impact.
Branding & Positioning Strategy
Build a strong brand identity that stands out and attracts the right audience.
PR & Thought Leadership
Boost brand authority with media outreach, interviews, and speaking opportunities.
If you’re looking for someone to:
Drive high-quality B2B leads and maximize your marketing impact,
Build a strong, recognizable, and data-driven brand,
Optimize your SEO strategy and content for visibility and conversions,
Create compelling campaigns that drive engagement and revenue,
Or tackle anything else that needs a strategic, results-driven approach,
Let's Talk.
LET'S TALK
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Amos Mashiah
Founder & CEO at CartGo
"Donatella’s impact on branding and product marketing has been significant, consistently enhancing market presence. Her expertise in data analysis drives smarter, more effective campaigns and improves ROI. Creativity and dedication are evident in her work, continually surpassing expectations."
Arnaud Debia
Global Creative Development Director at Ipsos
"Donatella is a great marketing, product, and research expert. She has a unique ability to run projects smoothly and provide clear guidance to clients across different industries. Responsive, easygoing, and reliable—working with her is a pleasure."
These testimonials are LinkedIn recommendations from professionals who have worked with me in various roles and companies, not specifically with DOKA. You can view more on my LinkedIn profile.
Jonathan Boyd
Executive Director at JPR
"Donatella is a thoughtful, diligent, and thorough professional, delivering high-quality work on schedule. She works well both independently and collaboratively, always ensuring excellence."