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Freelance content strategy, copywriting, and campaigns for fast-moving SaaS, tech and B2B teams.
You move fast. So do I.
Let’s turn complexity into clarity, and ideas into impact.
SMART CONTENT. CLEAR MESSAGING.
REAL RESULTS.
MEET DONATELLA
Hi, I’m Donatella Casale, founder of DOKA Digital & Brand Marketing, my solo consultancy built for teams that need content to work harder, scale faster, and convert better.
With 13+ years of experience, a Ph.D. in Business Administration, and a background in market research and strategic marketing, I help you say the right thing, the right way, across channels, SEO and campaigns.
I’m not an agency. No handoffs. No delays. No fluff.
Just high-performance content that plugs in fast and gets the job done.
MY MISSION
To help ambitious B2B, SaaS and tech teams move faster and grow smarter by delivering expert content and strategy that drives performance, without the complexity of hiring an agency.
WHY WORK WITH ME?
I'm glad you asked! I move fast, work independently, and integrate smoothly with your team — delivering content that’s clear, on-brand, and built to drive results.
With a Ph.D., PostDoc, and 13+ years of experience across marketing, market research, and content strategy, I bring a rare combination of research rigor, marketing expertise, and creative agility to every project. During my time as a Market Research Manager at Ipsos and Getwizer, I led strategic market research initiatives for SaaS, tech, and B2B brands such as Google, Fiverr, Lightricks, Yandex, Match Group, Playtika, and Remesh, as well as global leaders across FMCG, retail, and B2B sectors including PepsiCo, Visa, 3M, Shein, and Kimberly-Clark. This cross-vertical experience sharpens every project with deeper insights, broader strategies, and a real connection to your audience.
When you work with me, you get more than execution. You get a strategic partner who delivers clear positioning, faster execution, and marketing that moves your business forward — not just fills your content calendar.
WHAT I DO BEST
A trusted partner for high-impact marketing. I work alongside marketing leaders to turn strategy into execution—with content, campaigns, and creative assets that move the needle.
✔ Strategic Content & Copywriting
Content that drives engagement, captures demand, and accelerates growth.
✔ Brand Messaging & Positioning
Messaging that defines your brand, sharpens your story, and wins your market.
✔ SEO & Digital Campaigns
Strategies that boost visibility, generate leads, and scale performance.
✔ Marketing Strategy & Insights
Data-driven plans that align execution, optimize outcomes, and fuel growth.
Connect with me on LinkedIn
REAL RESULTS. STRAIGHT FROM THE SOURCE
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"She’s exactly the kind of marketing partner every team hopes for — sharp, dependable, and creatively on point."
"I've had the pleasure of working with Donatella, and she’s exactly the kind of marketing partner every team hopes for — sharp, dependable, and creatively on point. She takes ownership of campaigns from strategy through execution, whether it's SEO content, website messaging, email or LinkedIn campaigns, or paid ads. Her work is consistently clear, aligned, and effective. What sets her apart is how seamlessly she operates — like a true in-house partner you can trust to deliver. Highly recommend."
